For the re-opening of the Paris BOSS Store on Champs-Élysées we have been invited to design an unique light object with the objective to get a visual highlight in the store environment. Based on the straight design language of the BOSS brand, vertical light structures made out of acrylic glass are forming the so called “Object Lumiere”
The basic idea of Object Lumiere is now seen in BOSS stores all over the world. The re-opening of the BOSS Store is added by multiple marketing activities: Online movie teaser on hugoboss.com, Movie advertising at Paris airport CDG, Animated content for instore movie screens and a special window installation.
Store Re-Opening Teaser
Design Phase Concept Movie